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Stefan Jacoby - a CEO with international experience

Linda Genborg 2010-08-03

Stefan Jacoby is the new CEO of Volvo Cars, but who is he? According to GT, he is a 52-year-old father of two, characterised as organisational, a bit of a fashion snob, and humorous. The paper writes that in his past job as head of Volkswagen in the US, when visiting retailers in Texas, he bought both a cowboy hat and boots in order to “blend in”.

He has worked for Volkswagen for almost 25 years, and has had high positions in Japan and other parts of Asia. He has been the Europe Director for Mitsubishi, and since 2007, he has been the head of Volkswagen in North America.

His broad experience of working in international environments could be exactly what Volvo needs, according to the experts.

- It should be somebody that understands how you work in different cultures. There is a bigger difference between companies in China and Sweden then what it may seem, said Christer Karlsson, car industry expert and professor in industrial production at the Copenhagen Business School, to GP.

Jacoby’s assignment in Volkswagen North America was to increase sales. And he made himself famous as tough and ambitious.

- He describes himself as a driving and demanding person, said Glenn Magnusson, chairman for the union Ledarna at Volvo, to GP.

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