Logo 468


Advertisement:

Job section - 468

27 nominations for Gothenburg advertising agency


Linda Genborg 2012-04-16

Gothenburg based advertising agency Forsman & Bodenfors has 23 nominations in the biggest event of the year for Sweden’s advertising industry, the Guldägget awards. The gala takes place in Stockholm on Tuesday, April 17.

The agency’s Creative Director, Filip Nilsson talks to Göteborgs-Posten (GP) about the key to the agency’s 15 years of success.

“We have a long-term perspective in an industry that is not known for this. The most obvious example is our ownership model. The agency is owned by 27 people, and all work here. The key people are closely connected to the agency, and then you don’t need to worry that the most talented people will disappear when things go wrong. Everyone has equal shares. It’s pretty radical and an extremely unusual model.”

He says the agency started with a Gothenburg perspective, with the aim to beat Stockholm with amazement. And even though the agency is renowned in Sweden now, the underdog mentality remains. It’s in their nature, says Filip Nilsson to GP. But now the goal is to beat the world with amazement.

“If you travel to New York and talk to people in the industry they know of us, which is very cool. They think we’re exotic and strange, especially when we speak of our ownership model. In the US they often find it provoking, they think it's a bit socialistic.”

A creative environment free of prestige and hierarchy has been an important factor for the success.

“We sit in one big room, nobody is allowed to have their own office, and you never own your project, the team owns it. You can never say ‘stay out of it’. That’s the biggest taboo at the agency. We have also minimized the formal hierarchy,” says Filip Nilsson to GP.

”Our philosophy is to get people to perform at 125 per cent of their potential without being scared or feeling prestige. If you create this type of environment people will perform better than what they would do anywhere else.”

When asked which Guldägget nomination he likes the most this year, Filip Nilsson says:

“One of them is the tram sightseeing app we did for Västtrafik. There is a lot of nonsense in the world of apps, and you can choose if you want to download them or not. But the sightseeing app is for real, it's so functional and well executed and it has guided thousands of tourists through Gothenburg.”


Post comment     Tip a friend     Print






News (SECTION BANNER)

Sweden's tallest skyscraper could be in Gothenburg



Gothenburg could be home to Sweden’s tallest building in a few years’ time, as plans for...

More

Gothenburg restaurants win Michelin Star

Image: SK Mat & Manniskor<br /><br />

Two new restaurants in Gothenburg have been awarded the prestigious Michelin star and will now feature in the...

More

C1

Man seriously assualted by gang of men


A 45-year-old man was seriously assaulted by a group of men on Vasagatan early Thursday morning; one arrest...

More

Six-hour workday positive so far


The six-hour working day trial has nearly reached its one month milestone at the Svartedalens elderly home in...

More

Volvo Cars has record sales year

Image: Volvo Cars<br />The new Volvo XC90

The Volvo Car Group is celebrating a record number of sales and a 2.2 billion kronor profit as it was...

More

Vägvalet motion to get rid of congestion charge


Political party Vägvalet has put in a motion for the city council to support the results of the...

More

Högsbo School threat false alarm


Armed police arrived at Högsbo school this morning after receiving a tip that the students could be...

More

Auction for shipyard cranes


In six weeks’ time Gothenburg residents can expect to see a different horizon when looking over the...

More

Nurse consultations speed up Sahlgrenska A&E


The Accident and Emergency department at Sahlgrenska Hospital is testing a new system where patients with...

More

Västtrafik raise prices again

<span>Tony Webster/Flickr (</span>CC BY 2.0<span>)</span>

Public transport in West Sweden is set to become more expensive over the foreseeable future, reports local...

More

'Swedes are drinking more alcohol'

Image: Systembolaget

Alcohol consumption is on the rise in Sweden, according to Systembolaget which has reported an increase in...

More

Man stabbed in Hisingen


A 25-year-old man was stabbed on Sunday afternoon after being involved in a brawl in Hisingen. The police...

More

Municipality stops travelling for terrorism


Gothenburg municipality is taking serious steps to try to put a stop to people travelling to Syria and Iraq...

More

Men arrested in connection with pimping


Two men in Gothenburg have been detained in connection with pimping and buying of sexual services, reports...

More

Nevs tries to cut debts by 50 per cent


Car manufacturer National Electric Vehicle Sweden AB (Nevs) has released a proposal to free the company from...

More

Outdoor pool for the Jubilee Park


First the beach, then the sauna and now the outdoor swimming pool; the development of the Jubilee Park is in...

More

Council focus on housing for young immigrant families


The municipality of Gothenburg plans to build temporary housing for families immigrating to the city,...

More

River oil spill the size of 'several football fields'


Clean up is underway after a major oil spill was detected on Wednesday evening in the Göta River west of...

More

Nearly 4,000 vancancies at job fair


The job fair kicked off yesterday at Svenska Mässan with around 80 exhibitors from several different...

More

Child cancer patients receive insufficient care


Hospital care is failing child cancer patients due to staff shortages and an insufficient number of hospital...

More

City PR plan costs millions


In a bid to better communicate the developments in the city, the municipality is planning on spending up to...

More

Former manager fails to pay damages to beggar


The former supermarket manager who threw water over a Romani woman begging outside the store in...

More
More articles (for front page)

Health minister fights for needle exchange programs

Free harbour sauna opens

AstraZeneca flight connects Cambridge and Gothenburg

Visible police presence across West Sweden

Visitors to headshot victims cause havoc

Volvo Cars fails to identify its wastewater

Gothenburg Jewish Association voices concern

Surgical department tests six hour day

Church celebrates Valentine's day with homeless

'Eat less meat and fly less'

Sweden's oldest citizen dies

Sahlgrenska responds to breast reconstruction criticisms


Main partners:

Main Partners (uni collaboration)

Social media:

Linda's twitter logo 2

Facebook






BRG Expat Guide



Advertisements:

Business Region Göteborg

Most read