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Companies that survived the crisis

Linda Genborg 2010-06-01

Companies that target private consumers are coming out strong from the financial crisis, writes Göteborgs-Posten. Several smaller and medium-sized companies in West Sweden have presented their best results ever during 2009.

- That is very satisfying as we have a very diversified business sector in West Sweden, which isn't always coming to mind. There is often very much focus on the car industry and the large industry sectors, said the head of the West Swedish Chamber of Commerce and Industry, Johan Trouvé, to GP.

Borås-based Net-on-Net, which sells consumer electronics online, has reported profits of 20 per cent every year since it was started in 1999. Despite the crisis, the company's growth did not stop during 2008 and 2009.

Overall, the sectors that have presented the best results are the ones that target households. Johan Trouvé mentions the clothes chains Gina Tricot, Kapp-Ahl, Lindex and MQ as examples. SCA Packaging in Mariestad and Tivalux in Gothenburg have also presented good results during the crisis.

- I think that West Swedish companies were very good at adapting their costume to the new conditions when the crisis hit. That resulted in fewer bankruptcies than we expected. So now, when things start up again, they are well equipped. The problem now is rather to find new competency and live up to the customers' demands, said Johan Trouvé.

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