Logo 468

Job section - 468

Li Shufu critical of Volvo design

Linda Genborg 2013-03-07

Volvo Cars must improve its understanding of Chinese consumers. This is what Li Shufu, founder and chairperson of Volvo's owner Geely, said in an interview with the Swedish national news programme SVT Rapport on Tuesday.

“Volvo has one weakness and that is the design. And the cars’ interior does not feel luxurious enough. It feels too Scandinavian. They haven’t adapted to the Chinese people’s perception of luxury when it comes to the interior design of Volvo Cars and this has to be addressed,” said Li Shufu to SVT.

Peter Mertens, head of research and development, said there are no differences of opinion regarding the design.

“The design does not cause conflicts, but there are different requirements. For example, Volvo’s customers in China often have private chauffeurs. This means that you need to focus more on the backseat and details that are not as important in Europe,” he told SVT Rapport.

Volvo Cars’ Director of Communications, Bodil Eriksson, also said there are no conflicts regarding the design. She said to national newspaper Svenska Dagbladet:

“What he [Li Shufu] comments on is the existing cars. We are on a journey to develop Volvo towards a luxury car brand. We all agree that we have to improve the interior and design.”

Volvo Cars recently launched new versions of six current models at the annual motor show in Genève. A focus with the renewed models was to improve the quality of the cars' interior and make it more premium. Completely new models are not expected to hit the market for two years.

But Bodil Eriksson maintained that Li Shufu was referring to Volvo’s long-term programme. She also revealed for Svenska Dagbladet that Volvo will hire Robin Page from Bentley as the new head of interior design. 

Related articles

2013-02-18 16:21 
'Volvo needs more than "lagom" to compete' 

2013-02-28 12:34 
New managment for Volvo Cars in China

2013-02-27 11:35 
From Volvo to cupcakes

2013-02-21 10:54 
Consultant companies hardest hit in new Volvo cutbacks

2013-02-20 15:29 
1,000 positions lost at Volvo Cars

2013-02-20 10:24 
Volvo Cars to open new R&D centre

Post comment     Tip a friend     Print

News 620w

Gothenburg gets additional entrepreneurial services

Gothenburg is now the national centre for telephone support to entrepreneurs with a foreign background.



Helpline for unaccompanied refugee children

Save the Children has established a special helpline for unaccompanied refugee children to provide a...


Knowledge house to fight IS recruitment

Today Mona Sahlin unveiled a plan for special knowledge houses (kunskapshus) which will be established in...


Raising awareness for lost and abandoned cats

There are approximately 1.4 million cats in Sweden, of which only about 600,000 are ID marked and registered,...


Government’s changing policy on refugees

Speaking at a press conference Tuesday afternoon, Prime Minister Stefan Löfven announced the...


Record year for Volvo Cars

Volvo Cars expects to reach an all-time-high sales record at the end of the year, reports local newspaper...


Gothenburgers charged with terror crimes

On Monday, November 23, two men in their early 30s were charged at the Gothenburg District Court suspected of...


The King visited Chalmers

Swedish King Carl Gustav XVI visited Chalmers University of Technology on November 23 to learn more...


Terror suspect no longer under suspicion

The 22-year-old man who was arrested last week, suspected of preparing to commit terrorism acts in Sweden,...


Terror suspect arrested

Swedish Police and the Swedish Security Service have arrested a man who they suspect was preparing to commit...


Increased police presence to remain

A suspected terrorist was arrested at an accommodation for asylum seekers in Boliden, northern Sweden, on...


Police increase presence after terrorist threat level raised

The Swedish Security Service has raised the terrorist threat level in Sweden from 3 to 4, on a 5-level scale....


Life sentence for Lisa Holm murder

Nerijus Bilevicius was given a life sentence on Tuesday, November 17, for the murder of 17-year-old Lisa Holm...


Minute of silence for Paris victims

At 12 pm on Monday, Gothenburg together with many other European cities will hold a minute of silence for the...

More articles 620w

Gothenburg has most IS fighters in Europe

Gothenburg Muslims feel unsafe after Paris attacks

Sweden to introduce border controls

Herbs believed to be behind shigella outbreak

Large turn up for Night of Broken Glass manifestation

Swedish-American trade in focus

Housing for refugees set on fire

Expert advocates tougher laws for gun crimes

Shigella bacteria at Gothenburg restaurants 

Swedes best at English

BRG 300

Most read

Search Search help

BRG Expat Guide