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Prestigious award for Tram Sightseeing app

Ben Kendall 2012-04-18


Västtrafik’s sightseeing app won gold in the Swedish PR competition Guldägget in Stockholm on Tuesday evening.

Tram Sightseeing, as it is known, was created in collaboration with Gothenburg-based advertising agency Forsman & Bodenfors. It is based on GPS technology and provides a guided tour ofGothenburg in either English or Swedish.

It was launched in June last year and after only two weeks it had around 10,000 downloads.

Forsman & Bodenfors, which had 27 Guldägget nominations in total, took home seven gold awards and six silver.

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1. That app sucks bronc 2012-04-18

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